The Middle Seat Lottery turned every middle seat on every Virgin Australia flight into a lottery ticket.

Online entry process

Back of seat cards for all Virgin Australia flights

National OOH campaign

Some bespoke prizes caught Branson’s eye

Creative Teams Toby Moore and Luke Thompson
Phillip Harkness and Jack Wall
Locki Choi and Lauren Regolini
Creative Strategist Dave Hartmann
CDsJade Manning and Vince Osmond
CCOs Tom Martin and Julian Schreiber
Agency Special Group

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