The Middle Seat Lottery turned every middle seat on every Virgin Australia flight into a lottery ticket.

Virgin Australia's Middle Seat Lottery idea board
Middle Seat Lottery How it Works

Online entry process

Middle Seat Lottery in-seat card

Back of seat cards for all Virgin Australia flights

Billboard for the Middle Seat Lottery for Virgin Australia.

National OOH campaign

Middle Seat Lottery drinks carts

Some bespoke prizes caught Branson’s eye

PR board for Virgin Australia's Middle Seat Lottery

PR

Creative Teams Toby Moore and Luke Thompson
Phillip Harkness and Jack Wall
Locki Choi and Lauren Regolini
Creative Strategist Dave Hartmann
CDsJade Manning and Vince Osmond
CCOs Tom Martin and Julian Schreiber
Agency Special Group

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